About brand
Born and raised in Honolulu, Anna was surrounded by an abundance of coconuts, which inspired her to create her own skincare line. Created to harness the benefits of coconut oil for hair, skin and nails, ANIMMA's collection of creams, serums, scrubs and more pay homage to the nutritional benefits of tropical palm-grown fruits.
Solution
The concept for the brand is based on a minimalist, vibrant, and modern approach. The typographic logo conveys trust in the brand and the high quality of its products. At the same time, the logo looks slightly playful, as the brand's target audience consists of young women who care about their skin. The main brand colors are dark green and soft pink. Green reflects the brand's naturalness and conveys care for each customer. Pink symbolizes purity, tenderness, and evokes Hawaiian sunsets (as the brand is created in Hawaii). The abbreviated version of the logo is "A" with an exclamation mark, reminiscent of a cream tube.
